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Strategic Planning
Time for a Change
Time To Plan

Welcome to the 4Z-Pedia. With the growing competition in the world of business, the interest in what is known as strategic planning is increasing. To learn more about it, & the added value that will benefit any organization that applies strategic planning professionally, please stay with us in this quick article.


What is meant by Strategic Planning?

  • Strategic planning is an organizational management activity. It is used to set priorities, focus energy & resources, strengthen operations, & to ensure that employees & other stakeholders are working toward common goals. It establishes agreement around intended outcomes/results, & assess & adjust the organization's direction in response to a changing environment.
  • Strategic planning is a disciplined effort that produces fundamental decisions & actions that shape & guide what an organization is, who it serves, what it does, & why it does it, with a focus on the future.
  • Effective strategic planning articulates not only where an organization is going & the actions needed to make progress, but also how it will know if it is successful.



What is a Strategic Plan?

  • A strategic plan is a document used to communicate within the organization. It includes the goals, the actions needed to achieve those goals, & all of the other critical elements developed during the planning exercise.



What is Strategic Management? What is Strategy Execution?

  • Strategic management is the comprehensive collection of ongoing activities & processes that organizations use to systematically coordinate & align resources & actions with mission, vision & strategy, throughout an organization.
  • Strategic management activities transform the static plan into a system that provides strategic performance feedback to decision making. It enables the plan to evolve & grow as requirements & other circumstances change.
  • Strategic execution is basically synonymous with Strategy Management & amounts to the systematic implementation of a strategy.



What Are the Steps in Strategic Planning & Management?

  • There are many different frameworks & methodologies for strategic planning & management. While there are no absolute rules regarding the right framework, most follow a similar pattern, & have common attributes.
  • Many frameworks cycle through some variation on some very basic phases:
    1. Analysis or assessment, where an understanding of the current internal & external environments is developed;
    2. Strategic formulation, where high level strategy is developed & a basic organization level strategic plan is documented;
    3. Strategy execution, where the high-level plan is translated into more operational planning & action items, and;
    4. Evaluation or sustainment/management phase, where ongoing refinement & evaluation of performance, culture, communications, data reporting, & other strategic management issues occurs.



What is a Strategy Map?

  • A strategic map is a simple graphic that shows a logical, cause-and-effect connection between strategic objectives (shown as ovals on the map).
  • It is one of the most powerful tools, as it is used to quickly communicate how value is created by the organization.
  • Strategic mapping can vastly improve any strategy communication effort. Most people are visual learners & so a picture of your strategy will be understood by many more employees than a written narrative.
  • Plus, the process of developing a strategy map forces the team to agree on what they are trying to accomplish in simple, easy-to-understand terms. With a well-designed strategy map, every employee can see how they contribute to the achievement of the organization's objectives.
  • For more information about strategic planning & management in general or for about how strategic planning can help you, please contact us directly at support@the4z.com.

strategic map

An example of a strategic map




Get Started with professional quality management Consultants.

If you want to start right away with the adoption of strategic planning, don't hesitate to contact us, email us today at: support@the4z.com. Strategic planning is not difficult, but if it seems so to you, we promise to make it easy.

Call 4Z for Quality today at (also on WhatsApp):

+973 3399 5807 or +90 5050 3040 16.
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